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Ferreting Out Contacts: Using Lead Ferret and Other Tools to Keep Your B2B...
In the real estate world, the mantra is “Location, location, location!” Where a property physically exists has more to do with both the value and the salability of the property than virtually anything...
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The Why, What, How and When of A/B Email Testing
Time for a pop quiz! How quickly and easily can you answer these three questions about your company’s email marketing channel? 1. Does your audience respond more positively when your email’s subject...
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It’s The End Of The Mobile Search World As We Know It (And We Feel Fine!)
The end is nigh, my friends! The great and mighty Google has spoken, and change is in the wind! Some are calling it “Mobilegeddon;” some have deemed it the “SEO-pocalypse.” A bit overboard? Maybe, but...
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Shopping Cart Abandonment – Why it Happens and How You Can Stop It (Part 1)
Not too long ago I had made a stop at the grocery store up the street from my house to pick up a few things. There, in the middle of the pet food aisle, sat a shopping cart carrying a handful of...
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Shopping Cart Abandonment – Why it Happens and How You Can Stop It (Part 2)
In part one of this discussion, we looked at some of the most common reasons visitors to your eCommerce site are likely to abandon their shopping cart midway through the purchasing process: Shipping...
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Grab Their Attention! 6 Tips for Great Email Subject Lines
I am ruthless when it comes to my email inbox. For one thing, I try only to look at it three times during the day: when I get into the office in the morning, over lunch, and just before I close up...
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Is Your Ecomm Site Making a Clear Offer?
Would you like to see your online sales numbers increase, but you’re not quite certain what hurdles are holding you back? Believe it or not, your website itself may be creating unnecessary resistance....
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Beyond Google: Performing on Bing and Yahoo
A major event happened this past December that should have caught the attention of those tasked with handling SEO, whether for themselves or for clients, because it signals a potential shift in overall...
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Email Marketing And CAN-SPAM Compliance
This December will mark the twelfth anniversary of the Controlling the Assault of Non-Solicited Pornography and Marketing Act of 2003. Better known to most as the CAN-SPAM act and signed into law by...
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Cohort Analysis in Google Analytics
Have you begun using the new Cohort Analysis available in Google Analytics? What are you waiting for? There is a wealth of valuable information there about the behaviors of the most important people...
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Inbox Overload: How Much Email Is Too Much?
Have you ever gone to one of those networking dinners where local businesspeople get the chance to glad-hand and swap elevator pitches in the hopes that they’ll find someone who either wants their...
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Ghosts in the Machine: How to Combat Ghost Referral Spam in Google Analytics
I admit it, I’m a numbers guy. I realize that some of you reading this cannot fathom how anyone could enjoy spending hours looking at spreadsheets, analyzing data, ferreting out trends and putting...
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Best Practices Learned from Managing 14,000 Marketing Projects
A skilled marketing project manager is a rare combination of event organizer, cheerleader, analyst and taskmaster; able to motivate and invigorate a diverse team of uniquely skilled, creatively...
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